Unfortunately, many low-income households in this country aren't connected and they're missing out on the life-changing resources the Internet has to offer.

According to the U.S. Census American Community Survey, 81 percent of U.S. households have broadband Internet access, but only 63 percent of those with annual incomes of less than $35,000 do.

For the past seven years, Comcast has been on a mission to do something about this so-called "digital divide" through its acclaimed Internet Essentials program, which has become the largest broadband adoption program for low-income families across the U.S.

The program has had an enormous impact on families and their children and, since its inception, more than six million low-income Americans have been connected.

To put that in perspective, six million people is larger than the populations of each city in America except New York City. While the numbers can be numbing, the individuals who have benefitted all have their own stories to tell.

"Low-income people face problems when it comes to accessing technology and a lot of people are left behind," says Pam Ogglesby, an Internet Essentials customer.

"I signed up for the program and I now see what I was missing. I feel connected now and it's all because of Internet Essentials. I think this is going to change my life drastically. I intend to use the Internet to learn new things."

In the beginning, Internet Essentials was offered to low-income families with children eligible to participate in the National School Lunch Program. Eligibility has also been extended to low-income seniors in more than a dozen markets, as well as to those households receiving HUD-housing assistance, which includes HUD's Public Housing, Housing Choice Voucher, and Multifamily programs.

This year, the company is expanding eligibility again to low-income veterans living within the Comcast service area. About a third of the veterans in the U.S. do not have Internet access at home, and only about 60 percent even own a computer, according to the U.S. Census American Community Survey, creating a need for better options for the veteran community. As a result, more than one million veterans across Comcast's footprint are estimated to be eligible.

Comcast's Internet Essentials program works with community partners to break down the main barriers to Internet access - lack of affordable service; lack of a computer or other device; and lack of digital training by providing high-speed Internet service for $9.95 a month plus tax, the option to purchase an Internet-ready computer for less than $150, and free digital literacy training in print, in person, and online.

To apply, visit www.internetessentials.com/apply, or call 1-855-846-8376. For Spanish-only speakers: call 1-855-765-6995.

Which is why pop-up and banner ads are now akin to the dinosaur age.

In fact, if you asked the average consumer to recall a banner ad from the last website they visited, don't expect much. Why? Banner ads are notoriously tuned out by consumers because they don't engage their attention and emotions.

In addition, it's much easier now for consumers to avoid these ads with blockers and DVRs.

What does capture consumers' attention? A good story.

And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior.

This is more than a hunch. Science supports the power of emotions and stories to engage an audience.

With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers.

When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel-good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change a behavior in response to a story.

Underscoring this concept, Pressboard launched an experimental website, titled iwantmorecats.com, that offered users the chance to see pictures and videos of cats instead of banner ads. Not surprisingly, it proved popular, according to Pressboard CEO and co-founder Jerrid Grimm.

"Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads," says Grimm in an interview with Adweek.

"People just don't like ads, not advertisers, not publishers and definitely not consumers," he notes.

Meaningful content beats banner ads for communicating with consumers, according to Pressboard.

To this end, companies such as Pressboard provide a platform to link brands with media publishers and track what stories resonate.

Some tips for smart storytelling include:

* Engaging emotions with a personal story, such as a triumph over adversity;

* Developing a relationship with your audience by highlighting real people in your content, whether that's employees or customers;

* Using visuals that support the story and catch the reader's eye;

* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;

* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.

In the end, changing behavior is the Holy Grail for marketers; but equally important is the ability to forge emotional connections with readers.

In this way, marketing companies can create a connection with their audience and turn them from interested parties to lifelong customers, in a way that no banner ad can match.

For more information about harnessing the power of stories to make a brand memorable, visit pressboardmedia.com.

Los temas y oradores son: 

Conocimientos técnicos Ir de empleo de ensueño a empleo de ensueño 

Diego Rejtman, director general de Microsoft Global University Recruiting, en esta sesión inspiradora, expresará cómo utilizar la empresa para la que trabaje o para la que trabajará en el futuro, como una plataforma para alcanzar sus sueños. Diego también debatirá acerca de cómo combinar todas nuestras pasiones en el trabajo puede mejorar nuestra satisfacción en el trabajo y nuestra productividad, así como compartir algunas de las habilidades que se buscan activamente al reclutar jóvenes talentos latinos, y qué es lo que más lo más interesante del talento en Los ?ngeles.

Cuándo: viernes 12 de octubre de 2018, 10:40 a. m. PT

Dónde: Grand Ballroom, InterContinental Los Angeles Century City - 2151 Avenue of the Stars Los ?ngeles, CA 90067 

CNET en Español, Comida de los cinco años + Asamblea tecnológica 

Dioselin Gonzalez, director sénior de ingeniería fue invitado por CNET en Español, para unirse a la discusión durante la sesión "The Next Big Things in Tech".

La conversación la moderará Gabriel Sama, editora jefa de CNET en Español, y se centrará en inteligencia artificial, realidad mixta y tendencias tecnológicas.

Cuándo: viernes 12 de octubre de 2018, 12:45 p. m. PT

Dónde: Grand Ballroom, InterContinental Los Angeles Century City - 2151 Avenue of the Stars Los ?ngeles, CA 90067

Para aprender más sobre los temas que Microsoft explorará durante el evento de Hispanicize, visite Microsoft Latinx (www.microsoft.com/latinx)

La conversación de Microsoft Latinx continúa en línea en Facebook y Twitter. Siga a @MicrosoftLatinx utilizando #MicrosoftLatinx.

You're never too old to play, and even hard-working adults need an excuse to discover their inner child now and then. With that in mind, think games when making your holiday gift list.

The most appreciated and enjoyable games are those that get the players engaged, and a classic arcade game customized for use at home fits the bill.

If there is a golfer/gamer on your holiday gift list who has every golf book and product imaginable, look no further than the home edition version of Golden Tee Golf, the quintessential golf video game, now in its 30th year.

"It's the same exact game - arcade-style cabinet and all - that's been played and adored at local pubs for 30 years," according to a company statement. The Golden Tee Home Edition allows players to choose from more than 70 virtual golf courses, and offers hundreds of ways to personalize one's avatar and equipment.

Players can purchase an online subscription that allows them to check their profile, choose their course, and use their gear, while comparing themselves to other players. In addition, the Real-Time Rivals feature allows players to compete against computer opponents such as legendary PGA tour player John Daly.

The classic game provides distraction and fun for serious golfers or anyone who is serious about video games, and they won't get tired of it anytime soon. The 30th anniversary upgrade of Golden Tee includes new time-released content that will become available throughout the year. The attractive game cabinet installs easily to HDTV and can easily be moved out of the way so as not to interfere with the rest of the room décor when not in use. The game cabinet currently retails for $3,995, and online subscription options are $9.95 per month or $99.95 per year.

For more information, visit http://home.goldentee.com/2019sale for ideas on how to make someone's holiday memorable; orders placed by December 14 will be delivered in time for Christmas.

That's right, your attic.

Think about it: No homeowner really wants to be climbing 25 feet or so into the air on a ladder when the weather is turning colder and nastier. But unbeknownst to many, your attic - which is a lot safer and more comfortable - can actually substitute, as a fallback, for the direct roof check experts recommend be done every pre-winter and spring to identify problems before they become even more serious headaches.

"Roofs actually create an insulated barrier that helps trap heat inside, and most attic spaces are located right below them," explains Jason Joplin, program manager of CARE (the GAF Center for the Advancement of Roofing Excellence). "That makes them perfect for spotting potential problem areas and damage without worrying about falling off a ladder."

Here's what to look for while you're up there:

* Water leaks. As sure as taxes will be due in April, it will storm. And when it does, shine a flashlight up in the attic to check not only for dripping water and condensation, but also for water stains on the ceiling, walls and floors. All are dead giveaways that H2O is finding its way beneath your roof's shingles or behind its flashings.

* Stuffed vents. There's a reason Joplin likens the attic to "the lungs of the house."

"It has to be able to breathe in order to function properly," he says.

Meaning, vents clogged with debris impede proper ventilation and need to be cleared. Unless, of course, you're okay with (among other things) higher energy bills.

* Animal damage. Yes, squirrels are cute - when they're frolicking on park lawns. They're not cute, however, when they (along with bats, birds and raccoons) wreak potential damage by using your home for refuge. You'll know if they've been hiding out by these telltale signs: nests, droppings, and gnawed wood, wires, or insulations.

First call on your list? A pest-control pro.

* Structural problems. The mere hint of a sagging roof - you'll need to look up for this - could indicate possible structural weakness requiring professional repair before the first snowfall adds any more weight to it.

And if your goal is prolonging your roof's life, you'll want to be sure any professional roofing contractor you consult is insured, factory-certified, and uses quality materials. Joplin, for one, recommends the latest triple-layer line of Glenwood Shingles - the thickest of its kind, with an authentic wood-shake look - from GAF, North America's largest roofing manufacturer. A free service that makes it easy to find a factory-certified contractor in your area can be found at gaf.com.

Oh, and just so you don't dawdle, here's the Farmer's Almanac's definition of a brutal winter: "very long, cold, and snow-filled."

Visit Orlando, the official association and travel planning expert for Orlando, offers an additional 10 percent discount on all purchases made at OrlandoTickets.com starting on November 20 to celebrate the start of the holiday shopping season.

To access the promotion, visit OrlandoTickets.com between November 20 and 29 and use the promotional code, "GIFT."

Shoppers will find exclusive deals and discounts to more than 40 world-famous theme parks, attractions and dinner shows. Most are valid through one year from purchase, so they make great gifts for anniversaries, family vacations, or other special events throughout the year.

The Black Friday 10-percent-off offer is in addition to some notable savings opportunities at popular Orlando-area theme parks, including:

- Walt Disney World Resort:

Savings start at $30 per ticket on Flexible Date Disney tickets.

Guests who purchase a 5-day or longer Flexible Date ticket also receive a free commemorative Toy Story towel with each order while supplies last.

- Universal Orlando Resort:

Guests who purchase a 3-Park, 2 Day Park-To-Park ticket receive an additional two free days of unlimited admission to Universal Studios Florida, Universal's Islands of Adventure, and Universal's Volcano Bay for a total savings of $65 per ticket.

- SeaWorld Orlando: Guests receive 2 days for the price of 1 with a 2-Day, 2-Park ticket that can be used at SeaWorld, Aquatica, and Busch Gardens Tampa for a savings of $75 per ticket.

- LEGOLAND Florida Resort: Guests receive a second day of free admission with the purchase of a single day admission for a savings of $35 per ticket.

The Orlando area offers more than 450 hotels not only convenient to theme parks and family activities, but also offering a mix of vacation experiences including water parks, entertainment venues, unique and diverse dining experiences, sports, and nightlife, to appeal to all ages and interests.

For more information on how to save money on next year's vacation, or give the perfect gift experience, check out OrlandoTickets.com starting November 20.

Year-round, the bookseller recognizes all the wonderful things that educators do by giving them 20 percent off school supplies. Each weekend in August, Barnes & Noble amplifies their thank you with an Educator Appreciation Month. Each weekend in August, Barnes & Noble increases its discount to 25 percent for most books, gifts, games and toys for teachers and administrators, including items in an expanded back-to-school section.

"Educators do so much for us, our children, and our communities," says Tracy Vidakovich, Vice President, Business Development for Barnes & Noble. "That's why we try to give back in different ways, including our year-round offers for teachers, as well as special appreciation periods like this August's 25 percent discount for most merchandise in our stores."

While educators are shopping during these August weekends, they can also treat themselves to drinks and food at Barnes & Noble Cafés for 10 percent off. In addition, they can snag educational tech products, such as Code Gamer learning kits, at a 10 percent discount.

When it comes to back-to-school shopping, Barnes & Noble has a lot to choose from this year. The bookseller not only has the books, pens, and other school supplies educators need, but it has an expanded collection of back-to-school items that includes JanSport backpacks, S'well water bottles, and Skullcandy headsets.

"Between grading assignments, communicating with parents, and planning classes, teachers are busy well beyond the school year," Vidakovich says. "That's why we want to support them and make things easier by helping them save throughout the year, whether they're teaching or preparing for their next class."

Barnes & Noble's Educator Program has been dedicated to providing discounts to public, private, and home-school educators for about a decade. Sign-up is free. After this August's Educator Appreciation days, Barnes & Noble's next major educator deal will come in the fall, with another Educator Appreciation Week from October 6-14, 2018.

To take advantage of these discounts, educators can enroll in-store, or by completing the Educator Application online and bringing it to their nearest Barnes & Noble location. Educators can also find more information at www.bn.com/h/bn-educators.

Her first foray into publishing began, as many picture the life of an author, with a traditional publishing deal. But after releasing a few books, Michaels decided to turn down an additional deal and try self-publishing.

"I'd begun developing an audience for my books and wanted to try something different. Authors I respected had success and greater control over their work with self-publishing, so I was eager to try it for myself," says Michaels.

She mastered it quickly and decided to go "strictly indie" in 2015, using Amazon's Kindle Direct Publishing (KDP) service to publish in both eBook and print. Since her decision to self-publish, she has been on the USA bestseller list ten times. Her husband quit his job at a large technology company and now works with Michaels to run their publishing company.

"I wanted more control over not just the creative writing, but also the marketing strategy, cover art, and other business aspects of publishing. I grew frustrated being unable to make these decisions going the traditional publishing route," she says. "I'm both a writer and entrepreneur, and I'm enjoying more creative and financial rewards than I ever have."

For Michaels, who says the initial idea of going indie was "taking a leap off a cliff and hoping you can fly before you crash," the resulting benefits have exceeded her expectations.

For those authors wrestling with the idea of self-publishing, consider this:

- Creative control. Self-publishing a book allows authors to build characters and stories exactly the way they want and, ultimately, retain full rights to their original material. A book that has been nursed from inception to novel remains yours.

- Get to market fast. Once a book is ready, self-publishing services, such as KDP, guide authors through setting up their books and getting them in the hands of readers in just a matter of days.

- Make more money. Authors who opt to self-publish can set their own prices and take home a higher percentage of royalties.

While a self-published author serves as his or her own marketing department, indie publishers make marketing simple and effective. Self-publishing companies, such as Amazon, also offer authors additional promotional opportunities to make their work available to more readers.

Many authors find support through writers' groups online, such as Facebook groups, or in-person by attending workshops and writers' conferences. Most cities have local writing groups that meet regularly. These meetings can provide constructive criticism of your work and other resources.

"I fell into self-publishing by accident, and found that connecting with other authors and joining a local writers' organization helped me improve my technique and career tremendously," says self-published science fiction and fantasy author T.S. Paul. "When sales of my novels began to take off, I began working with freelancers and a virtual assistant, also, to grow the community around me."

Regardless of whether a writer is interested in romance, mystery, fantasy, or biographies, self-publishing with services such as KDP can empower them to pursue their dreams, especially if they're willing to study the business side of publishing as well as Jess Michaels did.

Who knows? Maybe the best seller list is closer than you think.

For more information, visit https://kdp.amazon.com/en_US/.

"Ultimately, through food, exercise and lifestyle changes, I was able to successfully turn my health around," shares Mullen, who says that Cheribundi has been but one of the keys to improving his RA.

"Whether I'm spending the day in the kitchen or on my bike, I drink Cheribundi along with other 'Hero Foods' to reduce soreness, boost my immune system and amplify my overall health."

Cheribundi tart cherry juice has the highest amount of antioxidants of any juice on the market.

Chef Mullen opened his first solo Spanish restaurant, Tertulia, in Manhattan in 2011. Two years later, he opened El Colmado. In 2017, he released his latest cookbook, "Real Food Heals," hoping to inspire others to take control of their diet and general health."As someone with RA, I'm constantly exploring the impact food has on our overall wellness. Cheribundi understands the importance of nutrition … and like me, they believe in helping people everywhere simply live healthier."

Cheribundi, Almond, and Coconut Smoothie

Ingredients:

8 oz of Cheribundi 100 percent Tart Cherry juice

6 oz of coconut water

? an avocado

1 cup frozen wild blueberries

1 TBSP unsweetened almond butter

Directions:

Combine all ingredients in a powerful blender and process until smooth. Serve immediately or save in a glass jar in the fridge for later.

The reality series makes its debut at 8 pm Eastern time (ET) on February 14, and features twin sisters, Heidi and Heather, who team up to start an interior design business aimed at providing families with creative, beautiful and functional spaces. To get the new venture off the ground, the twins move their families in together to save money and increase efficiency.

Viewers can empathize with their challenges as the twins, together with their husbands and a total of seven children under the age of 6, work to nurture both their families and their growing business, aptly named "Joyful Living."

The Atlanta, Georgia-based UPtv makes it a full night of love for Valentine's Day this season by also airing the much-anticipated wedding of Josie Bates and Kelton Balka at 9 pm ET on the popular series, "Bringing Up Bates," following the premiere of "Design Twins."

The wedding features a picturesque outdoor country setting and plenty of family participation in the festivities.

"At UPtv, we celebrate family and life's biggest moments," says Amy Winter, general manager and evp. "We are excited to add 'Design Twins' to our Thursday night lineup as we continue to bring viewers uplifting and inspiring stories."

Valentine's Day is a time to celebrate love and romance, but the network keeps heartwarming stories upfront year-round with new episodes of UPtv's hit series on Thursday nights, movie premieres on the weekend and fan-favorite acquired series throughout the week.

UPtv continues the themes of love and family in 2019 with UP Faith & Family. The streaming service offers a variety of commercial-free, faith- and family-friendly entertainment anytime, anywhere. UP Faith & Family offers endless hours of movies, drama series and kids' programming. It's also the exclusive home for past seasons of UPtv originals.

In February, UP Faith & Family will be adding the wedding-themed reality series, "Our Wedding Story," and "Crazy Beautiful Weddings," as well as other romance-themed programs, including the movies, "Bridal Bootcamp" and "Love's Last Resort." New titles are added monthly.

Prospective viewers can enjoy a 14-day free trial of the service by downloading the UP Faith & Family app or visiting Upfaithandfamily.com.

For more information about UPtv, go to UPtv.com or check for updates on Facebook at facebook.com/Uptv, Twitter on @Uptv and Instagram at UP_TV.