(NewsUSA) - While spring break may be a welcome week off of school for children, for many families it’s a not-so-gentle reminder that summer is just around the corner and in most areas that means parents need to sort out activities and care for their children for multiple weeks, if not months. Before panicking about which camps still have spots open or worrying about how to balance short camp hours with long work days, families can explore all-inclusive summer day camps in their area, like the ones provided by Crème Schools.

All-inclusive, center-based summer camps offer children and families fun summer activities, such as field trips, water activities and sports without the challenge of coordinating multiple camps throughout the summer. Since these camps take place at a child care center, there’s no need for families to ferry children from here to there so they can attend specialty camps: Everything takes place at the same location.

What to look for when comparing summer camp options:

• What’s included in the tuition? At Crème Camp, meals and snacks are included in tuition, as are weekly field trips. This makes summer just that much easier and more enjoyable for children and parents alike.
• Program variety: Look for camps like Crème Camp that have a dedicated camp curriculum as well as weekly camp themes or specialty classes that change regularly throughout the summer, offering children a variety of opportunities for creative exploration and activities that build on the skills they learned during the school year. This will keep students engaged in learning throughout the summer, without feeling like they’re stuck in a classroom.
• Opportunities for outdoor play: Weather permitting, it’s important for children to have daily outdoor playtime. Be sure the summer camps you’re considering have dedicated time throughout the day for children to engage in outdoor activities like water play and group games on sports courts and fields to keep their bodies moving.
• A schedule and logistics that fit your family’s needs: Most center-based summer camps like Crème Camp will have programs for children as young as age four and as old as age 12. That’s in addition to year-round programs for infants-prekindergarten, which means families with multiple children could ditch the dreaded multiple drop-off situation and breeze through summer with a single drop-off and pick-up site for both little ones and older siblings.

Families interested in Crème School’s all-inclusive summer day camp programs can learn more and register their children online.

(NewsUSA) -  

Even when life doesn't allow for a perfect eight hours, your eyes don't have to tell the story. Whether you’re navigating a demanding career, the chaos of parenthood, or just staying up too late scrolling, the eyes are always the first to betray our exhaustion. Because the skin around the eye is up to 10x thinner than the rest of the face, it acts as a window into our fatigue. The unfortunate reality? While 80% of us struggle with dark circles, half are unaware of the underlying cause—leaving 50% of people stuck with treatments that simply don't work¹.

Enter RoC Skincare’s Derm Correxion Eye Repair Dark Circle Cream. This isn’t just another tube in your vanity; it’s a high-tech, non-invasive innovation designed to help erase the visible signs of exhaustion and deliver brighter eyes in just minutes. The experience begins the moment it touches your skin: forget messy finger-tapping, as the cooling metal applicator provides an instant ‘cryo-effect.’ It brightens on contact, awakening the delicate eye area before the potent ingredients even begin to sink in.

The Four Shades of Tired (and How to Fix Them)

The genius of this formula lies in its ability to recognize that not all dark circles are the same. It essentially performs a color analysis of your skin with the 4 shades of undereye discoloration, targeting specific tones to neutralize darkness and maximize brightness.

● Grey Tones: RoC’s Patented Clinical Retinol tackles pesky grey tones while simultaneously smoothing lines and wrinkles with a formula 7x more effective than traditional retinol².

● Brown Tones: Niacinamide helps minimize the look of discoloration before becoming visible on the skin's surface.

● Red Tones: Resveratrol calms and soothes the delicate eye area while defending against environmental stressors.

● Blue/Purple Tones: Proxygen revitalizes and energizes the skin for a healthy, vibrant radiance.

The Proof Is In The Mirror

We’ve all heard big promises before, but RoC brought the receipts. In clinical trials, users experienced visibly brighter eyes in just minutes, with 100% of dark circle tones visibly reduced in one week (blue, brown, grey, red).

"The skin around the eyes is the thinnest on the body, making it susceptible to various types of discoloration" says board-certified dermatologist Dr. Trisha Khanna."By combining RoC Patented Clinical Retinol with brightening agents like Niacinamide and Resveratrol, this formula addresses the root causes of dark circles rather than just temporarily covering them. It’s an impressive, non-invasive solution for persistent dark circles."

The Ultimate Prep Step

Think of this as the essential base layer of your skincare routine. Apply to clean skin before even thinking about reaching for concealer. Even better? The cooling metal applicator provides a "spa moment," awakening the eyes and perfectly faking the effect of that elusive eight hours of rest. Pro tip: Keep it in your bag for a midday 'cryo-refresh' whenever that 3 p.m. slump starts to show.

Shop the Secret: Stop hiding behind heavy concealers and start treating the source. If you’re ready to reclaim and fake the look of those eight hours of sleep, you can find RoC’s NEW Derm Correxion Eye Repair Dark Circle Cream on Amazon. Your brightest eyes are just a click away.

¹Mayo clinic, Journal of Cosmetic Dermatology. 

²based on a clinical study comparing RoC retinol to an equal concentration of traditional retinol

(NewsUSA) - Nonprofit organizations have a new opportunity to leverage their data and optimize their profits, thanks to a new platform.

SimioAccelerate, introduced in the spring of 2026, was developed by Moore, a leading marketing, data, and fundraising management company, in collaboration with Microsoft. The platform uses signals on proprietary giving collected through SimioCloud, a Moore company.

SimioAccelerate is an AI-powered DaaS fundraising platform designed to accelerate nonprofit growth using proprietary giving signals from SimioCloud. The platform harnesses the power of AI, as AI agents orchestrate, automate and execute the entire process of effective fundraising. Nonprofit organizations provide first-party data to connect with SimioCloud. The platform uses proprietary predictive models to deliver targeted donor insights.

SimioAccelerate then picks up the ball, and translates the information into actionable intelligence that can be used to activate fundraising campaigns. AI-generated campaigns are created with the nonprofits' branding, content, and messaging. Execution is then initiated with email, call scripts, direct mail, and other addressable channels, delivering increased support tailored to a nonprofit’s specific mission.

“Fundraising is entering a new era where data and AI will fundamentally change how generosity is discovered and activated,” said Gretchen Littlefield, CEO of Moore. “SimioAccelerate brings all nonprofits a level of intelligence that has historically only been available to the largest enterprises,” she explained.

SimioCloud has been shown to increase response rates by up to 85%, as well as doubling the number of major donors and increasing average gift amounts by 50% for enterprise clients. The unique data foundation of SimioCloud enables insights beyond what can be achieved through large language models alone, according to experts at the company.

“Technology can help accelerate the incredible work that nonprofit organizations do every day by helping them reach more people, enhance their operations, and build on the impact they are already making in their communities,” said Harpreet Girn, vice president, global scale, Microsoft Elevate, at Microsoft Corp. “Through our collaboration with Moore, SimioAccelerate brings together the scale of Microsoft Azure, the unique data of SimioCloud, and the power of AI to the nonprofit sector, helping these organizations unlock new insights to accelerate their missions,” Girn said.

“SimioAccelerate gives nonprofit organizations the ability to see new opportunities by combining Microsoft’s global cloud and AI capabilities with SimioCloud’s proprietary giving data. This unlocks new giving to accelerate their missions,” Littlefield added.

SimioAccelerate’s free platform is available now. For more information on the product, go to wearemoore.com/simioaccelerate.

(NewsUSA) - When faced with a skin cancer diagnosis, Americans are no longer passive recipients of care. A recent survey of patients confronting treatment decisions shows a clear shift toward empowered, informed decision-making, with cure rates, avoidance of surgery, and cosmetic outcomes topping the list of concerns – often outweighing even a doctor's recommendation.

The numbers are striking. When asked to list their top three priorities, 87 percent of respondents said the cure rate was their foremost consideration. Close behind, 58 percent prioritized avoiding surgery if possible, while 47 percent emphasized cosmetic outcome. In contrast, fewer than one in five said their doctor's recommendation of surgery versus a nonsurgical treatment mattered most to them.

This marks a notable evolution in the doctor-patient dynamic. Patients are self-educating, often researching options online, and actively participating in, if not driving, their treatment choices.  

The findings underscore the attraction of newer, noninvasive, Medicare-covered options and help to explain why patients every day are rejecting traditional Mohs surgery in favor of GentleCure® Image-Guided SRT.  More and more dermatologists nationwide are offering this option, which involves the use of targeted low-dose radiation guided by real-time ultrasound imaging, and boasts a 99%+ cure rate for early-stage basal and squamous cell carcinomas.

Skeptics suggest that the need for three to four office visits a week for five to six weeks for Image-Guided SRT might deter patients, but the survey tells a different story: Only 18 percent cited convenience as a major factor, compared to the 58 percent who said they’re eager to avoid surgery.

The data poses a direct challenge to the dominance of Mohs surgery. When asked which they would prefer if two treatments offered similar cure rates, a resounding 70 percent chose a nonsurgical option. Only three percent favored surgery, while 26 percent said it would depend on the individual situation.

Patients overwhelmingly want choice. Ninety-six percent said having multiple treatment options available was very or extremely important, and they expressed concern that insurance changes could restrict access to doctor-recommended therapies. Even more emphatically, 97 percent believe patients and their doctors, not government agencies, insurers, professional organizations, or specialists, should decide which options are made available.

A nearly unanimous 99 percent agreed that “doctors and patients should have broad freedom to choose among appropriate treatment options supported by clinical evidence”. Similarly, 99 percent said that patients should have access to both surgical and nonsurgical options when medically appropriate.

These results signal a broader cultural shift in healthcare. Empowered patients value efficacy and quality of life, in this case, preserving appearance and avoiding the scalpel, while demanding autonomy in an era of abundant information. For dermatologists and the broader skin cancer care community, the message is clear: Offering genuine options, including proven noninvasive therapies like GentleCure Image-Guided SRT, isn't just patient-centered care; it's increasingly what informed patients expect and demand.

This month is national Skin Cancer Awareness Month, the perfect time to schedule your annual skin check-up and to remember to limit your sun exposure, use sunscreen daily, wear protective clothing, and avoid indoor tanning beds.

The survey was conducted by SkinCure Oncology. Information is available at GentleCure.com

(NewsUSA) - The commercial auto industry is entering another year of sustained strain, as rising claims severity, persistent risky driving behaviors, and escalating litigation continue to push losses higher—even as fleets and insurers gain unprecedented access to data and technology.

SambaSafety, a provider of cloud-based driver risk management solutions, outlines the findings in its 2026 Driver Risk Report: Current Trends Shaping Roadway Safety. The report documents a 64% increase in claims severity since 2015, and citing industry research, an 81% rise in thermonuclear verdicts—jury awards exceeding $100 million—in 2024 alone. Commercial underwriting losses approached $4.9 billion that same year, according to data cited in the report.

The data underscores a central tension in the industry: while visibility into driver behavior has never been greater, translating that visibility into sustained risk reduction remains inconsistent.

Risk Behaviors Continue to Drive Losses

The report draws on nearly 50 million motor vehicle records, 28 million telematics events, Compliance, Safety, Accountability (CSA) data, and 13 years of claims analysis. It identifies several long-running behavioral risks that continue to shape commercial fleet performance.

Among the most notable findings:

• Distracted driving violations have increased 31% over two years
• Speeding remains the leading violation, accounting for 36.5% of major violations in 2025.
• Driver fatigue is associated with a 36% higher accident risk
• Excessive speeding is most common on both very short trips (1–5 miles) and long-haul routes exceeding 500 miles
• Large truck fatal crash involvement has risen 42% since 2009
• Out-of-service violations reached 478,683 in 2025, up 6% year over year

While fleets now have broader access to telematics and behavioral data, the persistence of these trends suggests that risk is increasingly driven by habits, fatigue, and operational pressure rather than lack of information alone.

Growing Gap Between Insight and Execution

A key theme emerging from the report is the widening gap between data availability and operational action.

SambaSafety notes that many organizations now have access to advanced analytics and real-time driver monitoring, but struggle to consistently apply insights in day-to-day safety management. This disconnect is particularly evident in coaching, intervention timing, and cross-functional coordination between insurers, fleets, and risk teams.

The report is equally clear on what works. Organizations combining continuous driver monitoring with targeted training have achieved a 77% reduction in violations within 12 months and a 22% reduction in claims frequency — evidence that execution discipline, not data access, is the decisive factor in outcomes.

AI and Automation Move to the Center of Risk Management

In response to ongoing challenges, SambaSafety has expanded its AI-powered capabilities aimed at improving how organizations interpret and act on risk data.

New tools include AI Profile Summary, which consolidates driver data from motor vehicle records, CSA records, telematics, claims, and training into a single risk overview. Risk Insights provides fleet-level scoring and trend analysis to identify the most significant drivers of exposure. Learning Paths structure driver education into sequential programs designed to reduce administrative burden and improve engagement.

The company also introduced SambaSafety Verified, a tiered accreditation program recognizing fleets that actively manage driver risk, along with a Fleet Risk Management Academy offering structured training across safety fundamentals and advanced risk strategy.

Industry Outlook: Collaboration Still the Missing Link

According to SambaSafety CEO Matt Scheuing, progress in technology and data integration is evident, but the industry has yet to fully normalize collaboration around safety performance.

“Three years into this research series, we’ve seen meaningful progress in technology and the connection of safety and risk stakeholders,” Scheuing said. “The dialogue is deeper, the technology stack is more capable, and compliance is being integrated more deeply into safety programs as a measure of program health.”

Still, the report suggests that the next phase of industry improvement will depend less on data availability and more on how effectively organizations embed risk intelligence into everyday decision-making.

The full 2026 Driver Risk Report is available at sambasafety.com.

(BookTrib) - “L. Ron Hubbard Presents Writers of the Future Volume 42” edited by Jody Lynn Nye

Each year, the L. Ron Hubbard Writers and Illustrators of the Future Contest discovers new voices in science fiction and fantasy — and Volume 42 of its annual anthology showcases its latest award-winning writers and artists. Selected from entries around the world, winning writers and artists are paired together for the project, resulting in illustrated stories that highlight the creative collaboration at the heart of the program.

This year’s collection spans a wide range of speculative storytelling, from explorations of identity and consciousness to mysteries shaped by shifting realities, alongside richly imagined fantasy and darker, more unsettling tales. These are emerging creators at a pivotal moment in their careers, offering fresh perspectives and bold ideas. With contributions from established authors alongside these new talents, “L. Ron Hubbard Presents Writers of the Future Volume 42” serves as both a celebration of this year’s winners and a glimpse of the genre’s evolving future.

Purchase at https://amzn.to/4tBqERz.

“The Architect of Deception” by Debbie Baldwin

In Debbie Baldwin’s latest, privilege and power mask a far more dangerous game. Razz James — once destined for Manhattan’s elite circles — has spent six years unraveling in grief after his twin brother’s death. When his best friend receives an invitation to an exclusive secret society, Razz seizes the distraction, volunteering for an initiation challenge that seems reckless but harmless: steal a memento from a billionaire’s fantastical mansion high above the city.

He pulls it off — or so he thinks. When a body surfaces, Razz is thrust into a twisting web of lies, corruption and shifting loyalties, where wealth bends the rules and truth is anything but fixed.

Blending psychological tension with high-society intrigue, Baldwin delivers a layered thriller packed with riddles, red herrings and escalating stakes. As Razz races to uncover the mastermind behind it all, one question drives the suspense: in a world built on deception, who can he trust?

Purchase at https://amzn.to/4elvPQR.

“What the Heart Carries” by Susan Appel

In this emotionally resonant novel inspired by a true story, Susan Appel explores identity, family and the truth that refuses to stay hidden. Stephanie grows up in a loving Brooklyn household, yet a quiet unease about her origins follows her into adulthood. Miles away, Carmine is shaped by instability and loss, driven by a need to understand where he belongs. They are strangers — until a single revelation brings their lives together, exposing a shared past neither knew existed.

Spanning decades and moving between Brooklyn and Florida, “What the Heart Carries” traces the ripple effects of one long-buried secret. As the truth surfaces, both must reckon with what was lost, what remains and what it means to move forward. Appel delivers a heartfelt story of reconciliation, faith and resilience — and the fragile, enduring ties that define family.

Purchase at https://amzn.to/4d89Lbb.

“The Overprivileged, Underqualified Manifesto: When Leadership Forgets Competence and the Emotional Cost We All Hide” by Giovi Zaro

Technology and digital transformation leader Giovi Zaro draws on decades inside global organizations to deliver a sharp, unflinching look at why so many workplaces fall short of their promises. Blending firsthand experience with cultural critique, Giovi argues that failure isn’t rooted in technological complexity, but in leadership that prioritizes optics over outcomes.

Written for high performers, new managers and anyone quietly burning out in “successful” environments, the book names the emotional toll of navigating politics, exclusion and performative progress — where integrity is often sidelined and truth goes unspoken.

Yet it’s not purely diagnostic. Giovi points toward a more hopeful path grounded in accountability, humility and honest leadership. Part manifesto, part mirror, this concise work gives language to what many professionals feel but rarely articulate — and challenges readers to rethink what leadership, and work itself, could be.

Purchase at https://amzn.to/4cNIkSB.

(BookTrib) - “The Lost Panel” by Mark Steven Hammond

Among the many treasures of Saint Bavo’s Cathedral in Ghent, Belgium, is a massive altarpiece painted by the Renaissance artist Jan van Eyck. Its many panels depict biblical figures, saints, martyrs, prophets, clergy and angels gathered around a pastoral scene at the center, where the Lamb of God bleeds into a golden chalice. It’s an awe-inspiring sight — and, as one of the earliest and most influential masterpieces of oil painting, a defining work in Western art. But what many visitors don’t realize is that the altarpiece, at least in part, is a forgery. One of its panels has been missing for nearly a century, replaced by a meticulously crafted replica.

In April 1934, thieves stole the panel known as "The Just Judges," which remains the greatest unsolved art theft in history. Ransom notes followed. To prove their claim, the thieves returned the reverse side — an image of John the Baptist — while the front vanished completely. Weeks later, a dying man claimed he alone knew the panel’s location, leaving behind cryptic instructions. Investigators pursued the clues, but the painting was never found.

This real-world mystery forms the foundation of Mark Steven Hammond’s "The Lost Panel." While theories about its fate have circulated for decades, Hammond asks a more provocative question: what if it was hidden in plain sight?

The novel opens in 15th-century Bruges, where Jan van Eyck is reimagined as a covert operative embedding secrets within his work. This reframes the altarpiece as more than a religious object — it becomes a vessel for hidden knowledge. The story then shifts to the present day, where a group of historians and researchers is drawn into the long-unsolved mystery. At the center is Ryan, an impulsive but driven protagonist, balanced by Sophia, an art historian whose expertise anchors the investigation. Alongside them are Barbara and Matteo, each contributing specialized knowledge as the mystery expands beyond academic curiosity into something far more dangerous.

What begins as research quickly becomes a high-stakes pursuit. The team follows a trail of historical clues, encoded messages and buried secrets stretching across Europe and into the remnants of wartime history. As they draw closer to the truth, they find themselves in a race against unseen adversaries equally determined to uncover — or control — it.

Hammond balances intellectual puzzle-solving with kinetic action, moving from archival discoveries to high-speed chases. At its core is a compelling idea: in art, meaning is not always visible on the surface. Thematically, the book explores the intersection of faith, power and knowledge, raising questions about who controls history and what is allowed to endure. It also examines legacy — how meaning can be embedded, obscured and rediscovered over time.

What ultimately sets "The Lost Panel" apart is its ability to transform a real-world enigma into a compelling narrative. Hammond doesn’t simply revisit the mystery; he reimagines it, suggesting that what was lost may have been hidden for a reason. Some works of art are not meant to be seen, but to be discovered.

Purchase at https://amzn.to/4u3cGYy.

(NewsUSA) - Artificial intelligence is likely to have a greater impact on the military’s wartime operations than on peacetime tasks, according to a new report from the Special Competitive Studies Project (SCSP), a nonprofit and nonpartisan initiative with a goal of making recommendations to strengthen America's long-term competitiveness in AI.

The new report mapped 131 Military Occupational Specialties (MOS) to their closest civilian equivalents to assess the impact of AI on army personnel. Although the sample size was small and based on private sector task classification, the data provide a foundation for further study of AI in the military, the authors wrote.

“AI won’t replace the Army’s people, but it will transform how they work,” the experts emphasized.

Common AI tasks such as gathering information and identifying objects can take on life-or-death importance in a wartime setting, when actions may be simpler and more structured, thus suited to AI, according to the report. For example, infantry officers in peacetime settings currently have approximately 25% of their work affected by AI, mainly related to administrative tasks. By contrast, AI’s wartime applications, estimated at about a third of activity (33%) for infantry include situational awareness, analyzing data, gathering information, and targeted objects or events.

Based on the report, SCSP experts offered four policy priorities to help the U.S. prepare to optimize an AI-enabled military in the future.

-Lethality. Save time by using AI on automation of administrative or routine tasks, and spend it on active training and readiness for warfighting.

-Commercial Alignment. Optimize interactions with private sector counterparts by using AI to align workflows for more efficient commercial research and development, and reserve custom development for unique wartime functions.

-Combat Investment. AI’s greatest potential military application may be in actual wartime use for information gathering, situational awareness, and targeting.

-Retention. Last, but not least, AI has potential to help address the problem of burnout in the military. Company commanders work more than 12 hours a day. Using AI for routine administrative tasks “could transform quality of life for junior officers and their families; a strategic retention tool,” the experts concluded.

Visit scsp.ai to learn more.

(NewsUSA) - For nearly eight decades, the Marine Toys for Tots Program has brought hope and joy to disadvantaged children across the United States. What began as a Christmastime tradition has become a year‑round mission to deliver emotional comfort, educational resources, and critical support to millions of children in need. This impact is possible because of the generosity of the American public and through partnerships that raise awareness about the year-round mission and of the needs of children nationwide.

This Spring, two powerful forces amplified the mission: the Richard Childress Racing (RCR) team and The Balancing Act, the nationally televised morning show on Lifetime Television, hosted by longtime Toys for Tots advocate Montel Williams. These partnerships underscored one simple truth: Hope is most powerful when it is shared.

On Friday, April 17^th, The Balancing Act aired a dedicated segment on the Marine Toys for Tots Program. During the segment, Marine Toys for Tots President & CEO Lieutenant General Jim Laster, USMC (Retired) joined Montel Williams to discuss how the Program has evolved into a year-round force for good. Their conversation showcased the breadth of Toys for Tots’ programs—all created to support children long after the holidays have passed. Montel’s personal commitment to service, veterans, and uplifting families made this segment especially meaningful and introduced millions of viewers to the heart behind the mission.

“Our segment on The Balancing Act gave us an extraordinary opportunity to show families nationwide that Toys for Tots delivers hope throughout the year,” says LtGen Laster. "Reaching viewers in their homes deepened our ability to connect children with the support and comfort they deserve."

Then, on Sunday, April 19^th, the No. 3 Toys for Tots Chevrolet, driven by Austin Dillon, took to the track in Kansas City as part of the Rev Up for Hope initiative to raise awareness for the Toys for Tots Disaster Response and Recovery Program.

Race weekend represented more than the excitement of competition. Just as Austin Dillon relies on focus and preparation, Toys for Tots maintains year‑round readiness to deliver toys, books, and emotional relief packages to families facing devastating loss—whether from natural disasters, displacement, or financial hardship.

“As Austin Dillon took the track, he carried with him the impact of every donor who believes in our mission. Each lap symbolized the hope we deliver to children facing hardship,” said LtGen Laster. “This partnership with Richard Childress Racing and race day gave us a powerful platform, but it’s the generosity of our supporters that transforms awareness into real, life‑changing help for children.”

By joining forces on the track and on the air, these partnerships help extend Toys for Tots’ impact to more children and families when it matters most. Thanks to the American public’s generosity, Toys for Tots can continue uplifting children across America—one lap, one story, and one act of kindness at a time. Hope doesn’t happen by accident; it happens because people choose to care.

To learn more about the Marine Toys for Tots Program and its year‑round mission, or to donate, visit www.toysfortots.org.

(Health In Hand Foundation) - As warm weather approaches, it’s time to spread the word about spreading sunscreen.

This season, a cross-industry campaign is promoting skin protection from the sun as a public health priority and emphasizes the value of sunscreen as an everyday essential for protecting your health and reducing your risk of skin cancer.

FDA-regulated sunscreens are proven to help prevent sunburn, premature skin aging, and skin cancer when used as directed, but according to The Skin Cancer Foundation, fewer than 14% of Americans report daily sunscreen use. The #WearSunscreen campaign aims to increase that percentage. By reaching consumers across industry, healthcare, and community channels, the campaign encourages people to protect their skin every day, regardless of season, weather, or skin tone.

The Personal Care Products Council (PCPC), the Consumer Healthcare Products Association (CHPA), and the Health In Hand Foundation, with help from the Melanoma Research Foundation and The Skin Cancer Foundation, are expanding the #WearSunscreen campaign through public service announcements across print, broadcast, and social media.

The campaign messages include testimonials from skin cancer survivors and other skin health advocates and influencers to raise awareness of the need for sun protection and encourage preventive behaviors nationwide.

“While melanoma is the deadliest form of skin cancer, the most common cancer in the U.S., over 90% of melanomas are considered preventable and when detected early, are highly treatable,” said James Merrick, Chief Communications and Marketing Officer, the Melanoma Research Foundation. “Embracing sun safe behaviors such as the daily use of sunscreen, agnostic of ethnicity, gender, age and race is critical to decreasing the risk of melanoma incidence. We are pleased to represent the melanoma patient and survivor community and join the collaborative #WearSunscreen campaign to help educate all about the harmful effects of UV rays and amplify the importance of melanoma prevention.”

Consumers are encouraged to use the hashtag #WearSunscreen to share their sun safety habits, highlight why sunscreen matters, and empower others to take simple steps to protect their skin, like using a broad-spectrum sunscreen of SPF 30 or higher, seeking shade, and wearing protective clothing. The #WearSunscreen campaign aims to increase public awareness by sharing facts, free resources, and expert advice. Campaign partners are working together to provide tools and information that make it easier for consumers to incorporate sun protection into their daily routines, and by educating them about the wide range of sunscreen formulations designed to meet diverse needs, all supported by rigorous scientific evaluation and oversight.

“Skin cancer is the most common cancer in the United States, and nearly one in five Americans will develop it by age 70,” said Mary Leonard, Senior Vice President and Executive Director of CHPA’s Health In Hand Foundation. “Still, daily sun protection is not the norm. Through this campaign, we are working together to change that by providing consumers with clear, trusted information about the wide range of FDA-regulated sunscreen options available, so sun safety becomes an easy, everyday part of protecting health.”

Visit personalcarecouncil.org/sunscreen or healthinhand.org/sunscreen to learn more.