Easy to say, but hard to do, as many smokers can confirm. Encouraging smokers to quit saves billions in health care costs, promotes longer, healthier lives, and restores lost productivity, according to the Consumer Healthcare Products Association (CHPA).

Quitting smoking is a challenge, but today the widespread availability of many over-the-counter (OTC) nicotine replacement therapy (NRT) products can make a huge difference in helping smokers quit.

CHPA estimates that quitting smoking with OTC NRT products could save $1.3 billion per year in direct medical care costs in the United States.

In addition, data suggest that former smokers are worth an increase in productivity of approximately $1,300 to $1,800 per employee per year compared with current smokers.

Of course, the health benefits of quitting smoking are as significant as the financial ones.

According to the Centers for Disease Control and Prevention, smokers who quit may reduce their risk of health problems including lung and other cancers, heart disease, stroke, respiratory problems, and vascular disease, while their lung function and circulation can improve by as much as 30 percent.

In a recent study, CHPA analyzed nine categories of OTC medications, including those for smoking-cessation. Although smoking cessation products were a smaller part of overall OTC savings than other categories, including allergy medications, cold and flu products, and gastrointestinal products, the data suggests that approximately 1.8 million smokers would not seek help if OTC products were not available.

"In a scenario where OTC medicines are not available in the marketplace, a patient would have to visit a physician to get treatment or diagnosed during normal working hours, causing them to miss work," according to CHPA.

The main types of OTC NRT products available in the United States include nicotine gum, nicotine patches, and nicotine lozenges. These FDA-approved products are available in a range of dosages, and they are designed to help reduce the nicotine cravings and withdrawal symptoms that come with quitting smoking. NRT products can be purchased in most pharmacies, and pharmacists can answer questions and help individuals choose which option may work best for them.

For more information about how OTC medications make a difference in smoking cessation and other areas of health, visit overthecountervalue.org.

And now that those days are behind you, the hustle, bustle and hassle of commercial airlines and airports can be your next farewell.

Meet ONEflight International, your new travel buddy, bringing the joy and thrill back to flying. No more turning on your Google flight tracker for the best deals or acting out a scene from the Hunger Games when it comes to an airline's early flight check-in process.

ONEflight International's new state-of-the-art Book A Jet or BAJit.com program makes taking that trip to California (or anywhere else you have to go, for that matter) as easy as calling your nearest ride- hailing company.

Think this service may be outside your budget? Think again. ONEflight's volume-based pricing allows savings of 30 to 40 percent over typical private jet costs and with a database of more than 4,000 jets and 500 of the leading charter operators, you are guaranteed to find the perfect size and style.

The price for a single flyer may seem daunting. However, President and CEO Ferren Rajput believes the private flights are ideal for businesspeople and families.

When factoring in the time, money and overall hassle it takes to travel in groups, flying private quickly appears as the most viable option. Plus, let's not forget that each flight comes with a complimentary catered meal - and we're not talking bagged pretzels and a cup of water. Passengers are connected with a Concierge Coordinator that will accommodate any food and dietary restrictions to provide a deliciously catered meal selected by the passengers, with crowd favorites such as steak and potatoes.

Private jets also offer the convenience of smaller, less crowded airports. For the group of business folks eager to reach their destination, flying private cuts out the stress. No long check-in station or even longer TSA lines to fight through, shaving off hours of travel time and leaving more time for business.

In an interview with Arizona Daily Mix Channel 7, President and CEO Rajput says, "the private jet segment was really just supposed to be for the wealthy, the top super- rich, but it's not that anymore."

With the new system BAJit.com, developed by ONEflight International, anyone can experience the luxury and convenience of a private jet.

"If you're going to fly private jets, you need to check out ONEflight's BAJ, the most efficient booking system." says Robert Herjavec, founder and CEO of Herjavec Group, a global cybersecurity company, leading Shark on ABC's Shark Tank, and brand ambassador for ONEflight.

So, before you book your next getaway, be it business or pleasure, check BAJit.com for the best options.

The BABOR skin care product line, developed in 1956 in Germany by biochemist Dr. Michael Babor, has an established reputation of science-based skin care. Each item in the company's latest line of Power Serum Ampoules is designed with advanced-strength active ingredients to address specific skin issues quickly and effectively with precision single doses of targeted ingredients.

"At BABOR, our highly innovative active formulations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely indulgent experience," according to the company website.

The new DOCTOR BABOR Power Serum Ampoule collection launched in January 2020 and features six products: Ceramides, Ferulic Acid, Growth Factor Concentrate, Hyaluronic Acid, Retinol, and Vitamin C. The collection continues the high standards and precision use of clinical ingredients for individualized skin care.

The Growth Factor serum is of particular interest to individuals seeking treatment for fine lines and wrinkles, as well as maintaining the skins elasticity and firmness and preserve the cell's optimal metabolic efficiency.

The serum contains two active ingredients, cyclopeptide and oligopeptide, that stimulate the skin's natural growth factors and promote collagen and elastic production.

The Vitamin C serum is targeted to brighten the skin and protect against the development of age-related skin damage. The Hyaluronic Acid serum is formulated to help promote skin hydration, and the Retinol serum focuses on resurfacing, improving skin elasticity and reducing the appearance of pores.

The Ferulic Acid serum promotes skin regeneration and is engineered to support the skin's natural defenses, and the Ceramides serum contains a blend of three skin ceramides that combine with the skin's natural lipids to protect against moisture loss and promote skin barrier repair.

All BABOR products comply with the European Cosmetic Safety Standards. In addition, the Power Serum Ampoules contain no artificial colors, fragrances, sulfates, parabens, phthalates, or gluten.

For more information about precision, targeted skin care and the BABOR skin care product line, visit BABOR.com.

"The big wild card is the need people have for the product. That trumps everything," states best-selling author Lonny Kocina, CEO of Media Relations Agency. "If a product works well, even bad marketing can't kill it. But if people don't need the product, the best marketing in the world isn't going to save it."

Kocina, author of "The CEO's Guide to Marketing," explains how to tell the difference. His book has been an Amazon best-seller since it was released in 2017 and was a 2018 Axiom Business Book Silver Award winner.

Kocina says most marketers don't know enough about marketing to understand whether it is responsible for a sales problem or whether it is accelerating a product's natural lifecycle. "If a product doesn't work, you're going to find out faster when you're using a good marketing process," he explains. "So, when someone in the room tries to blame marketing for all the problems, you'd better have your facts in order.

"Does your team truthfully understand marketing? Were you on point with your messaging and your positioning? Did you use the promotional mix and schedule correctly? Did you cycle through it as you should? If you can say yes to all that, and the product didn't work, then you can say it wasn't your marketing." 

The six-step process designed to increase marketing results 

In his fully illustrated book, Kocina outlines a six-step process designed to dramatically increase your marketing results. "I call it Strategically Aimed Marketing, or SAM 6, for short. This process will assure creative people stay focused, on track and doing their best work."

The SAM 6 steps are:

1. Gain competence in marketing concepts and principles. "Wouldn't it be great if we all spoke the same marketing language? Dentists know bicuspids from incisors. Lawyers know affidavits from briefs. A competent marketer has a clear understanding and a working knowledge of marketing concepts and principles."

2. Developing code sheets. "Code sheets are a means of gathering and documenting important information about your company and the products it promotes."

3. Select channels. "The promotional mix channels you choose to employ depend on many variables, including your message, the market and your resources."

4. Schedule calendar. "Your marketing calendar is a trusted guide to ensure that you cycle through each product and its primary value points with a maximum flow of on-point promotional messages."

5. Develop a control template. "Your control template provides the guidelines for your writers, designers and other creative staff to follow without losing sight of the marketing necessities"

6. Assemble your creative team. "You need to assemble the right people for the job, and then let these creative souls work their magic within the parameters you set."

Kocina also says those who follow these steps will feel more empowered by their marketing.

"SAM 6 brings a clarity and process to this tension-filled field. "I've been CEO of Media Relations Agency for three decades. I've worked with hundreds of clients across the country. I get to see what's behind the scenes. I can tell you, the companies that follow a logical process are the ones getting the most bang for their marketing dollars."

To access free SAM 6 tools, go to Publicity.com.

1. The Chair 

Finding the perfect task chair is an important first step when creating a healthy comfortable workspace. Jonathan Puleio, a certified ergonomist and Global VP of Consulting for Humanscale, is focused on the correlation between a person's comfort while working and their overall experience. He suggests that a comfortable ergonomic chair can lead to an increase in alertness as well as an increase in blood flow, benefitting a person's well-being. Puleio further suggests looking for a chair that automatically adjusts to the sitter, so they don't need to fumble with confusing knobs and levers to be comfortable as they change tasks and positions throughout the day. One chair Puleio recommends is Humanscale's Liberty chair which, like all Humanscale chairs, offers a self-adjusting weight-sensitive recline with a pivoting backrest that provides lumbar support for all sitting positions. 

2. The Desk 

Ergonomists now know that it's important for people to be able to move freely throughout the day in order to be healthy, comfortable and focused at work. A good sit/stand desk should be simple, intuitive and easy to use, so if a person needs to stand or sit while working, the process of raising or lowering the desk is seamless. Humanscale's Float table, for example, has an integrated counterbalance mechanism that accommodates varying weight loads, so raising or lowering the desk is as quick and easy as sitting or standing and doesn't interrupt the workflow. 

3. The Lighting 

With the rise of backlit screens and open floor plans, task lighting, as a supplement to natural or overhead lighting, is necessary for an optimal work experience. "To avoid ocular discomfort that can negatively impact one's performance as well as their overall health and well-being, it's important to find proper task lighting that casts a wide footprint, is glare-free and offers a single shadow, and that is smooth and easy to adjust as needs shift throughout the day," says Puleio. The adjustments a task light should be able to perform include both manual positioning and brightness levels.

Humanscale's Horizon 2.0 is one task light that meets these needs. It reduces eye strain and improves overall comfort by providing glare-free light that intuitively adjusts for a range of activities, from reading documents to writing emails, and everything in between. 

4. The Monitor Arm 

Though often overlooked, monitor arms promote a clutter-free workspace and support a healthier, more ergonomic working posture, making it a must-have for the ideal desk setup. Many professionals tend to lean in toward their computer monitor in order to see it better. Monitor arms enable them to pull the monitor closer so they can sit in a healthy posture, with their back against the back of the task chair, and still see the work on their screen. 

5. The Keyboard Tray 

A keyboard tray is another vital tool that helps achieve an ergonomic workspace. This tool brings the keyboard and mouse closer and encourages professionals to sit in a healthy, neutral posture without leaning forward. A well-designed keyboard tray offers protection from carpal tunnel syndrome, neck and back pain and other musculoskeletal issues. Other ergonomic tools, including Humanscale's NeatTech, NeatUp and NeatLink, help to keep the desktop clear of cables and clutter.

With each of these tools working in harmony to provide ergonomic support and comfort, anyone can have a "perfect" workstation.

The Bay Gardens Resorts properties are ideally situated to take advantage of the best restaurants, activities, and events that the community of St. Lucia has to offer. For example, the month of October featured the Saint Lucia Arts & Heritage Festival, and included music, theater, lectures, art exhibitions, and street parties, all conveniently located in nearby Rodney Bay Village for easy access by Bay Gardens guests who booked its Creole Heritage Special.

The feeling of community at Bay Gardens Resorts is mirrored in the resort's local ownership, which conveys a different vibe than a large, international chain resort.

Throughout its 25-year existence, the award-winning resort chain has been dedicated to sustainably developing its St. Lucian society. Participating in the St. Lucia Hotel and Tourism Association's Virtual Agricultural Clearing House (VACH) and its farm-to- table approach when designing menus have fostered better linkages with local farmers.

As a Green Globe Gold Member, environmental responsibility plays a vital role in business affairs conducted by the brand. Additionally, the company invests in the growth of its local economies as most of the staff and management are local, highly expert and experienced in fielding questions, planning events, and providing customer service for everyone from business travelers to wedding parties to families with small children.

The Bay Gardens Resorts family of properties has something for every taste.

Bay Gardens Beach Resort and Spa, for instance, offers an all-inclusive experience that caters to those seeking plenty of sand and surf, as well as spa indulgence. Guests staying seven nights or more who opt for this option not only get the best value with access to the Rodney Bay Dine Around Program and an opportunity to dine at affiliated restaurants, but also significantly assist in contributing to the community.

The resort also includes a business center, wedding gazebo, and on-site water park.

By contrast, the Bay Gardens Hotel and Bay Gardens Inn provide luxury and pampering in intimate, boutique-style settings.

"Cherishing a long tradition of unmatched Caribbean hospitality, our hotel in Rodney Bay, St. Lucia, has built a reputation on friendly service, stylish accommodations, and unforgettable scenery," according to the website for the Bay Gardens Hotel, and this combination of service, style, and scenery applies to the other properties.

A new addition to the Bay Gardens family is Bay Gardens Marina Haven, a 35-room space located within a botanical garden adjacent to the Rodney Bay Marina.

Want to be right on the water? Consider the Waters Edge Villas, a pair of private villas with luxury amenities and marina views.

Both the Waters Edge and Marina Haven provide complimentary shuttle service to the other Bay Resorts properties, so guests can take full advantage of the larger community of Rodney Bay, with its nightlife, shops, and restaurants.

Visit baygardensresorts.com for more information.